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What does mass-market mean?

Looking for the meaning or definition of the word mass-market? Here's what it means.

Adjective
  1. Of a product: produced in large numbers, and designed to appeal to many different people.
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Examples
Luxury has proved a better source of growth and profits than mass-market cars.
European mass-market car makers are struggling in the face of intense price competition brought on partly by overcapacity in the industry.
We engage in mass-market advertising in order to maintain our brand and support direct and indirect distribution channels.
Electronics manufacturers want open standards so that they can achieve the benefits of mass-market production.
When Target's executives approached Napoleon to launch a second cosmetics line in the mass-market channel, he did not hesitate a while.
Greek group of companies Sarantis has launched a rock variant of B. U., one of its most successful mass-market brands of perfumes and deodorants.

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