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What is clickbait?

What is clickbait? Here are some definitions.

Noun
  1. (Internet) Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.
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Examples
Whenever I take a clickbait quiz to determine which of The Avengers I would be, I always game the questions to aim for the Hulk.
The list-happy website is brimming with clickbait for the socially anxious.
But as the increasing backlash against clickbait shows, the short-term gains in unique views may cost news sites in the long run.
However, Mizrahi is less certain that clickbait culture will fade away in the near future.
I'd tell any business to skip the clickbait lists and create something that is genuine and unique.
This growing clickbait awareness may ultimately cost news agencies that are gunning for short-term gains.

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